3 Ways to Make Your Social Media Profiles More Professional
Post: Jan 13, 2017
By: Allyson Eckel
Clean Up Your Social Media Presence
Audit your own social media posts to make sure there’s no content that could come back to bite you.
Start with a simple Google search placing your name between quotation marks “Isaac Hellmuth” to see what shows up. Not pleased with the results? There are a few things you can do to clean up your online presence: Update your privacy setting, deactivate old profiles, and delete any posts that may be perceived as offensive/inappropriate. As a general rule, if you wouldn’t want your grandmother to see it you probably shouldn’t post it online and it definitely shouldn’t be visible to potential recruiters or hiring managers.
Build Your Personal Brand
Building a robust and professional online presence is a great way to help market yourself and show potential employers that you a) know how to use social media and technology tools and b) that you're interested in staying current with the latest trends in your field of work.
Get a handle on it. Make sure you're using your full name and a professional sounding handle (ie. @isaachellmuth or @universityfounder).
Share it. This varies from person to person but you should always keep it professional and try to make it engaging. Did you read an article that piqued your interest? Your followers may find it interesting too. Try adding a bit of commentary and connecting to online communities using a relevant hashtag. Volunteering or taking a course? Talk about that, or even better share a photo or short video. It will demonstrate your interests outside of work and help present you as more personable and well-rounded.
Engage and Network
Twitter and LinkedIn are great tools for engaging and networking with others. In order to make the most of these opportunities follow leaders in your field, alumni from your university or college programs, engage with brands you admire and follow up with connections you've made in-person. Liking or commenting on a post is a great way to maintain a relationship with a networking connection without it seeming forced or like you're asking something of them.
Consider following and using hashtags that tie-in with your industry, interests, and community. Twitter chats, in particular, are a great way to gain exposure, connect with others and learn new things. There's a good chance that industry leaders you follow will participate in Twitter chats, alternatively, you can look through Twitter chat calendars to find chats relevant to your industry or interests. Industry related LinkedIn groups are another great place to network and contribute to industry related discussions.
Building a polished personal brand online takes time and effort but you owe it to yourself and your future career opportunities to keep it up-to-date and professional.