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1 year - Full time - May though April

In-class+ practicum

Admission requirements: Undergraduate degree

$6500 + ancillary fees

Not OSAP eligible

Application deadline: Jan 15; non-Western and International applicants and Jan 31; current Western students and Western Alumni


Program Overview

Working in a variety of roles across multiple sectors, professional marketers seek to create value for both customers and organizations. From research to brand management, this dynamic field of study provides an exciting opportunity for students from a range of academic backgrounds. The ideal candidate has an undergraduate degree and is a creative, critical thinker with a knack for developing strong customer relationships.

What you will learn

At the completion of this diploma, students will:

Implement branding principles/practices and how to effectively plan robust campaigns utilizing numerous tools, media and strategies based on current best practices

What to Expect

Marketing is a 12 month full time in class program. Courses are taught and developed by industry professionals to connect theory to practice. Through the program students should develop a professional network, unique skills, and a portfolio of projects they will use throughout their career. This is a competitive program with limited enrolment. With small classes, students should be prepared to actively participate and contribute to class discussions.


May – August: In class at Citi Plaza
September – December: In Class at Citi Plaza
January – April: Practicum based on student’s geographic preference


Once accepted a student is required to maintain an overall average of 70% with no single grade below 60%.

Important Dates: