Application deadline: Jan 15; non-Western and International applicants and Jan 31; current Western students and Western Alumni
Working in a variety of roles across multiple sectors, professional marketers seek to create value for both customers and organizations. From research to brand management, this dynamic field of study provides an exciting opportunity for students from a range of academic backgrounds. The ideal candidate has an undergraduate degreeand is a creative, critical thinker with a knack for developing strong customer relationships.
What you will learn
At the completion of this diploma, students will:
Establish how to implement integrated marketing communications principles and practices and how to effectively plan robust campaigns utilizing tools, media and strategies based on sound research
Create and analyze market data as a tool in understanding markets and remove the guesswork when making business decisions
Understand customer needs and wants, decide which target markets the organization can serve best, and develop a compelling value proposition by which the organization can attract, keep, and grow its customer base
Learn the theories of industry thought leaders and experts, emerging trends and the ensuing opportunities, and the analysis of consumer behaviour and current marketing considerations
Create integrated media plans
Understand the legal and ethical frameworks that influence the practice of public relations and marketing
Implement branding principles/practices and how to effectively plan robust campaigns utilizing numerous tools, media and strategies based on current best practices
What to Expect
Marketing is a 12 month full time in class program. Courses are taught and developed by
industry professionals to connect theory to practice. Through the program students should develop a professional network, unique skills, and a portfolio of projects they will use throughout their career. This is a competitive program with limited enrolment. With small classes, students should be prepared to actively participate and contribute to class discussions.
May – August: In class at Citi Plaza
September – December: In Class at Citi Plaza
January – April: Practicum based on student’s geographic preference
Once accepted a student is required to maintain an overall average of 70% with no single grade below 60%.