Public Relations
Public Relations at Western
Our students
our students
our instructors
our instructors
experience
experience
apply
apply

Public Relations

1 year - May though April

In-class + practicum

Admission requirements: Undergraduate degree with strong writing background

$9800 + ancillary fees

OSAP eligible

Application deadline: Jan 15; non-Western and International applicants and Jan 31; current Western students and Western Alumni

 


Public Relations
 

Program Overview

Working for all types and sizes of companies and organizations, individuals in public relations focus on the communication between an organization and the public. The ideal candidate has an undergraduate degree with a strong writing background and is a creative, critical thinker who enjoys the art of communication and the idea of changing the way people think.

What you will learn

At the completion of this diploma, students will:
• Develop specialized writing techniques, including speech writing, press releases, letters to the editor, opinion columns and internal & external communications
• Conduct basic market research
• Identify a process for developing a communication plan using the RACE formula process
• establishing media contacts
• identify different audiences/publics/stakeholders for organizational communications
• Determine the information needs of various organizational audiences/publics, both internal and external
• Confidently research, analyze and plan for communication programs
• Learn identifying and evaluating techniques for different communication vehicles or tactics to achieve stated goals
• Become knowledgable of basic communication design
• Develop the fundamentals of PR management and leadership
• Familiarize with ethical practice

What to Expect

Public Relations is a 12 month full time in class program. Courses are taught and developed by industry professionals to connect theory to practice. Through the program students should develop a professional network, a portfolio of projects and skills they will use throughout their career. This is a competitive program with limited enrolment. With small classes, students should be prepared to actively participate and contribute to class discussions.

Timing/Location

May – August: In class at Citi Plaza
September – December: In Class at Citi Plaza
January – April: Practicum based on student’s geographic preference

Progression


Once accepted a student is required to maintain and overall average of 70% with no single grade below 60%.

Important Dates: