Western Continuing Studies

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Professional Certificate in Marketing

7 Courses Required: View Course Selections


Develop knowledge and expertise in identifying and balancing customer needs and wants with your products and services in collaboration with the market’s supply and demand. Learn ways to build customer relationships and use marketing management philosophies to your advantage. This program will prepare you to plan, execute and evaluate successful marketing campaigns.

Who is this program for?

This certificate is designed to meet the needs of professionals wanting to develop the tools, knowledge and skills required to drive marketing success. This program will benefit marketing, communication or public relations professionals looking to expand their expertise or any professionals who are involved in marketing initiatives and decisions as part of their current or future role.

How this program works

This seven course program is designed to offer participants insight into the key areas of marketing.


This program can be completed completely online or students can complete the required courses online and choose in class electives.


Not all courses are offered each year. You may choose to take any number of courses without completing the entire Professional Certificate program.


Students are encouraged to contact Continuing Studies if they require assistance in mapping their program to completion.


Program Requirement

To be awarded the Professional Certificate in Marketing, participants must complete five required courses and two electives that best meet their professional development needs.


Certificate Completion

Track your progress in the program. Have your courses automatically applied towards your professional certificate program.

Application for Course Substitution

A maximum of 1 course completed somewhere other than Western Continuing Studies may be accepted towards advanced or optional course requirements for the Professional Certificate in Marketing. Only Principles of Marketing MRKT6281 may be substituted.


Request Information

Web form: Program Inquiry

Email: cstudies@uwo.ca

Phone: 519.661.3658


Course Selection

Course Course # Delivery Options Prereqs Availability
  Principles of Marketing MRKT6281 Online N Available
  Marketing Research and Intelligence MRKT6283 Y Not Currently Available
  Integrated Marketing Communications MRKT6284 Online Y Available
  Modern Media MRKT6285 Online Y Available
  Marketing Strategy and Program Development MRKT6286 Online Y Not Currently Available
ElectiveChoose two courses:
  Web Strategy: Audience, Content and Usability MRKT6282 Online N Available
  Service Management MRKT6288 Y Not Currently Available
  Web Marketing for Small Business and Entrepreneurs MRKT6289 N Not Currently Available
  Social Media Strategy CMPR6206 Workshop Y Available
  Video 101 CMPR6208 Workshop N Available
  Presentations for Success WRBS6211 In Class N Available
  Business Finance BSMG6208 Online Y Available