Western Continuing Studies

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Professional Certificate in Marketing

7 Courses Required: View Course Selections


Description

marketing

Plan, execute and evaluate successful marketing campaigns.

Develop knowledge and expertise in identifying and balancing customer needs and wants with your products and services in collaboration with the market’s supply and demand. Learn ways to build customer relationships and use marketing management philosophies to your advantage. Develop the tools, knowledge and skills required to drive marketing success.

 

Designed for

This seven-course certificate is designed to meet the needs of professionals or those wishing to jumpstart their career in marketing, communications or public relations.

 

online All required marketing courses are delivered online.
You will require access to the internet.

 


 

EquivalencyCourse Equivalency

A maximum of two courses completed at another institute may be accepted towards course requirements.

 

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Course Selection

Course Course # Delivery Options Prereqs Availability
Required:
  Principles of Marketing MRKT6281 Online N Available
  Marketing Research and Intelligence MRKT6283 Y Not Currently Available
  Integrated Marketing Communications MRKT6284 Online Y Available
  Modern Media MRKT6285 Online Y Available
  Marketing Strategy and Program Development MRKT6286 Online Y Not Currently Available
ElectiveChoose two courses:
  Web Strategy: Audience, Content and Usability MRKT6282 Online N Available
  Service Management MRKT6288 Y Not Currently Available
  Web Marketing for Small Business and Entrepreneurs MRKT6289 N Not Currently Available
  Social Media Strategy CMPR6206 Workshop Y Available
  Video 101 CMPR6208 Workshop N Available
  Presentations for Success WRBS6211 In Class N Available
  Business Finance BSMG6208 Online Y Available