Learn how to develop a media relations policy, establish professional relations with the media, and write purposeful media releases that generate newsworthy content. Discover the strategies needed to ensure a successful media relations program by preparing you for effective media conferences and interviews.
- What makes a good news story
- The strategies needed to ensure a successful media relations program
- How to write and execute a communications plan
View additional details including learning outcomes, goals and evaluation breakdown.
Come prepared to share your experiences, opinions and perspectives with the class.
All that is required is a strong desire to succeed and a willingness to learn and apply yourself.