Understand how corporate branding and social responsibility are two major components of developing working relationships with key stakeholders in the community. Identify issues and conditions affecting corporate communications within the community, how you currently interact with your community, what the community expects from you and how these relationships can be improved.
- Writing and executing a communications plan
- How to build positive relationships with your community
- Developing a key list of stakeholders that are critical to your organization
- How to deal with hostile groups
Come prepared to share your experiences, opinions and perspectives with the class.
All that is required is a strong desire to succeed and a willingness to learn and apply yourself.