Western Continuing Studies

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Community Relations

CMPR6204

Two Day Workshop


Description

Corporate branding and social responsibility are key components to developing working relationships with key stakeholders in the community. This course will show you how to identify issues and conditions affecting corporate communications within the community, how you currently interact with your community, what the community expects from you and how these relationships can be improved.

What You Will Learn

At the completion of this course students will be able to:

  • Write and execute a communications plan
  • Develop a key list of stakeholders that are critical to their organization
  • Take the Community Relations Survey and see how well your organization scores
  • Learn how to build positive relationships with members of your community
  • Learn how to work with government
  • Dealing with hostile groups

What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.

Please come to this course prepared to share your experiences, opinions and perspectives with the class.

There are no prerequisites required. Please come prepared to share your experiences, opinions and perspectives with the class.



Registration Options

Select the format, then click course code/date to view details and to register.

CMPR6204 - 007 Jan 15 - Jan 16, 2015 Available

Day Date Time Location
Thu, Fri   Jan 15 to Jan 16, 2015 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 125

Course Materials

Materials and handouts will be provided in class.

Attendance Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Western Employees

This course is pre-approved for Reimbursed tuition for eligible Western employees.

Instructors:
David Estok

Fee(s):
Course Fee $460.00 ?

Potential Discount(s): Citi Plaza , Western Alumni