Western Continuing Studies

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Community Relations

CMPR6204


Description

Corporate branding and social responsibility are key components to developing working relationships with key stakeholders in the community. This course will show you how to identify issues and conditions affecting corporate communications within the community, how you currently interact with your community, what the community expects from you and how these relationships can be improved.

What You Will Learn

At the completion of this course students will be able to:

  • Write and execute a communications plan
  • Develop a key list of stakeholders that are critical to their organization
  • Take the Community Relations Survey and see how well your organization scores
  • Learn how to build positive relationships with members of your community
  • Learn how to work with government
  • Dealing with hostile groups

What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.

Please come to this course prepared to share your experiences, opinions and perspectives with the class.

There are no prerequisites required. Please come prepared to share your experiences, opinions and perspectives with the class.

This course is currently not open for registration. If you would like to be notified when registration begins, simply complete our Course Inquiry and watch your inbox for details.