Western Continuing Studies

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Business Strategy

BSMG6206

Online In Class


Description

Learn how marketing, finance, production and human resources blend into a cohesive plan that provides a directional focus for your organization. Discover how to develop and maintain a strategy for sustainable performance. Look at the “big picture” and address the challenges involved in drafting a strategic plan.

Topics

  • The key attributes of strategic management
  • Performing an external environmental scan to see trends and events in the general environment
  • How the internet is disrupting industry structures
  • The relationship between a firm’s strategy and a firm’s structure

Professional Affiliations

This course is recognized by:

Canadian Institute of Management

Insurance Institute of Canada

Applies Towards the Following Certificates

Taking this course towards the end of the Management Program



Registration Options

Select the format, then click course code/date to view details and to register.

BSMG6206 - 011 Jan 09 - Apr 07, 2017 Available

Day Date Time Location
Anytime Jan 09 to Apr 07, 2017 Anytime Online

Required Software/Technology: Computer and access to the internet.

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

CIM Designation requires a minimum grade of 60%.

Textbook

TBA

Instructors:
Danny Morrison

Fee(s):
Course Fee $535.00 ?
Western Employee $535.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , CIM , Pillar , Amway , Great West Life , Goodlife Members

BSMG6206 - 012 Apr 20 - Jul 13, 2017 Available

Day Date Time Location
Thu   Apr 20 to Jul 13, 2017 6:30PM to 9:30PM Downtown Campus, Citi Plaza, 124

Required Software/Technology: Computer and access to the internet.

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

CIM Designation requires a minimum grade of 60%.

Textbook

TBA

Instructors:
Steve Alb

Fee(s):
Course Fee $535.00 ?
Western Employee $535.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , CIM , Pillar , Amway , Great West Life , Goodlife Members