Western Continuing Studies

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Public Relations and Communications for Not-for-Profits




NFP Management

Communicate, sell and distinguish your organization’s identity. This course will show you how to differentiate your not-for-profit organization from the others with an effective communications strategy. You will learn to write a communications plan, build strong media relations and develop media events. In addition, you will learn to recognize a crisis and build an appropriate crisis communication plan.


  • Strategies for building and managing a powerful brand
  • Writing a communications plan
  • Building stronger relationships with media
  • How to respond to media during a crisis

Applies Towards the Following Certificates

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.


Registration Options

Select the format, then click course code/date to view details and to register.

NTPT6207 - 009 30 Mar 2017 - 31 Mar 2017 Available

Day Date Time Location
Thu, Fri   30 Mar 2017 to 31 Mar 2017 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 124

What to Expect

This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class.  There are no exams, quizzes or homework!

Completion Requirements

To complete this course, active participation is required and participants must attend 100% of this course.


No textbook required. All materials and handouts are provided.

Kristina Pringle

Course Fee 355.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , Pillar , Amway , Great West Life , Goodlife Reward Members , TriHQ