Western Continuing Studies

return to search results

Public Relations and Communications for Not-for-Profits


Two Day Workshop


Communicate, sell and distinguish your organization’s identity. This course will show you how to differentiate your not-for-profit organization from the others with an effective communications strategy. You will learn to write a communications plan, build strong media relations and develop media events. In addition, you will learn to recognize a crisis and build an appropriate crisis communication plan.

What You Will Learn

At the completion of this course students will be able to:

  • Develop strategies to build and manage a powerful brand
  • Write a communications plan
  • Implement communications policies appropriate to their organization
  • Build stronger relationships with media
  • Recognize the potential damage of a crisis and how to respond to media
  • Incorporate social media in their organization’s communications tool kit


What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.


To complete this course, active participation is required and participants must attend 100% of this course.

Applies Towards the Following Certificates

There are no pre-requisites required. Please come prepared to share your experiences, opinions and perspectives with the class.


"Kelly is an excellent facilitator who is knowledgeable and willingly shares her experiences. The course has been extremely informative and very interesting due to the various guest speakers, exercises, group discussion and role playing. Thanks Kelly; will certainly be utilizing some of the tips."


"Kelly is fabulous. She is very knowledgeable and her practical experience and examples made the course come to life."


"Kelly was fantastic. I truly enjoyed learning from her! It makes me feel excited about working in the NFP sector!"

Registration Options

Select the format, then click course code/date to view details and to register.

NTPT6207 - 009 Mar 30 - Mar 31, 2017 Available

Day Date Time Location
Thu, Fri   Mar 30 to Mar 31, 2017 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 124

Course Materials

Materials and handouts will be provided in class.

Attendance Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Western Employees

This course is pre-approved for Reimbursed tuition for eligible Western employees.

Course Fee $355.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , Pillar , Amway , Great West Life , Goodlife Reward Members