Western Continuing Studies

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Social Media Fundamentals




Explore the basics of personal, professional and company use of social media tools and strategies.  Discover how social media can help you stay in touch, advance your business goals, and open the door to a world of news, entertainment and creativity.


  • The differences between the major social media platforms
  • Becoming familiar with navigating Twitter, Facebook, Instagram and Snapchat
  • The difference between personal, professional and company social media
  • How to create Twitter-optimized social media content

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Registration Options

Select the format, then click course code/date to view details and to register.

CMPR6209 - 005 Oct 13 - Oct 14, 2016 Available

Day Date Time Location
Thu, Fri   Oct 13 to Oct 14, 2016 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 125

Required Software/Technology: We recommend bringing a laptop or tablet to this workshop.

What to Expect

This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class. There are no exams, quizzes or homework!

Completion Requirements

To complete this course, active participation is required and participants must attend 100% of this course.


No textbook required. All materials and handouts are provided.

Melissa Cheater

Course Fee $460.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , CIM , Pillar , Amway , Great West Life , Goodlife Members