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Social Media Fundamentals


Two Day Workshop


This introductory course is for those who are new to social media and are looking to effectively enter the social media landscape with confidence. You will learn the basics of how some of the core social media platforms like Facebook, LinkedIn, Twitter, YouTube and Flickr work. Discover why social media is important in creating engagement, building relationships, developing opportunities and supporting organizational strategies.

What You Will Learn

At the completion of this course students will be able to:

  • Draft and publish high-performing content for each of the major social media platforms
  • Support communications goals with appropriate social media tactics
  • Maintain and nurture communities of customers and brand advocates on social networks
  • Report on the performance of social media initiatives

What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.

Please come to this course prepared to share your experiences, opinions and perspectives with the class.

This is an introductory course and no prior social media knowledge is required.This course is a prerequisite for those who have limited social media experience and are interested in taking Social Media Strategy.

Registration Options

Select the format, then click course code/date to view details and to register.

CMPR6209 - 004 Oct 05 - Oct 06, 2015 Available

Day Date Time Location
Mon, Tue   Oct 05 to Oct 06, 2015 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 125

Course Materials

Materials and handouts will be provided in class.

Attendance Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Western Employees

This course is pre-approved for Reimbursed tuition for eligible Western employees.

Melissa Cheater

Course Fee $460.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , Pillar , CIM , Amway