This introductory course is for those who are new to social media and are looking to effectively enter the social media landscape with confidence. You will learn the basics of how some of the core social media platforms like Facebook, LinkedIn, Twitter, YouTube and Flickr work. Discover why social media is important in creating engagement, building relationships, developing opportunities and supporting organizational strategies.
At the completion of this course students will be able to:
- Draft and publish high-performing content for each of the major social media platforms
- Support communications goals with appropriate social media tactics
- Maintain and nurture communities of customers and brand advocates on social networks
- Report on the performance of social media initiatives
This is an interactive course, which includes lectures, group exercises and discussion.
Please come to this course prepared to share your experiences, opinions and perspectives with the class.