Western Continuing Studies

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Social Media Fundamentals


Two Day Workshop


This introductory course welcomes all who are new to social media networking sites such as Twitter, Facebook, Instagram and Snapchat. The course will explore the basics of personal, professional and company use of social media tools and strategies.  Discover how social media can help you stay in touch, advance your business goals and open the door to a world of news, entertainment and creativity.

What You Will Learn

At the completion of this course students will be able to:

  • Understand the differences and opportunities of major social media platforms
  • Be familiar with navigating major social media websites i.e. Twitter, Facebook
  • Understand the difference between personal, professional and company social media
  • Be fluent in creating Twitter-optimized social media content
  • Report on the performance of social media initiatives

What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.

Please come to this course prepared to share your experiences, opinions and perspectives with the class.

This is an introductory course and no prior social media knowledge is required.This course is a prerequisite for those who have limited social media experience and are interested in taking Social Media Strategy.

Registration Options

Select the format, then click course code/date to view details and to register.

CMPR6209 - 005 Oct 13 - Oct 14, 2016 Available

Day Date Time Location
Thu, Fri   Oct 13 to Oct 14, 2016 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 125

Course Materials

Materials and handouts will be provided in class. Students are asked to bring a laptop or tablet to this course.

Attendance Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Western Employees

This course is pre-approved for Reimbursed tuition for eligible Western employees.

Melissa Cheater

Course Fee $460.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , CIM , Pillar , Amway , Great West Life