This course is part of our Post-Degree Diploma in Public Relations.

Discover the field of Public Relations, which began to flourish at the turn of the century. Look at the historical roots of PR and its evolution through changing economies. Consider the various roles and responsibilities PR practitioners fulfill across differing industries and sectors, as well as how the practice continues to evolve.

Topics

• The history and evolution of the PR profession
• How the PR role functions in different sectors
• The concept of “PR in practice”

Applies Towards the Following Certificates

• Diploma in Public Relations : Required Courses