This course is part of our Post-Degree Diploma in Public Relations.

Build upon the writing skills acquired in PR Writing I. Further develop your writing competence and social media strategy. Understand the similarities and differences between writing for web-based vs. print-based audiences. Explore the use of the 'Big Four' social media platforms (Facebook, Twitter, Instagram and Pinterest). Create your own blog and interview a professional blogger of your choice.

Topics

• Confident writing for different social media platforms
• The process and responsibilities of publishing online
• Developing copy to maximize Search Engine Optimization (SEO)
• When and how to use the “Big Four” social media platforms

Applies Towards the Following Certificates

• Diploma in Public Relations : Required Courses