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strategy

Learn how marketing, finance, production and human resources blend into a cohesive plan that provides a directional focus for your organization. Discover how to develop and maintain a strategy for sustainable performance. Look at the “big picture” and address the challenges involved in drafting a strategic plan.

 

Topics

  • The key attributes of strategic management
  • Performing an external environmental scan to see trends and events in the general environment
  • How the internet is disrupting industry structures
  • The relationship between a firm’s strategy and a firm’s structure

 

Professional Affiliations

This course is recognized by:

Canadian Institute of Management

 

EquivalencyCourse Outline

View additional details including learning outcomes, goals and evaluation breakdown.

 


 

Recommendations

Taking this course towards the end of the Management Program

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
M
Time
6:30PM to 9:30PM
Dates
Jan 14, 2019 to Apr 15, 2019
Schedule
Total Hours
39.0
Format
Potential Discount
Instructors
  • Ali Basahi

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

CIM Designation requires a minimum grade of 60%.

Textbook

Strategic Management: Creating Competitive Advantages, Dess, 5th Edition, ISBN 9781259275845

Required