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strategy

Learn how marketing, finance, production and human resources blend into a cohesive plan that provides a directional focus for your organization. Discover how to develop and maintain a strategy for sustainable performance. Look at the “big picture” and address the challenges involved in drafting a strategic plan.

Topics

  • The key attributes of strategic management
  • Performing an external environmental scan to see trends and events in the general environment
  • How the internet is disrupting industry structures
  • The relationship between a firm’s strategy and a firm’s structure

Take this course towards the end of the Business Management Program

 

This course is recognized by:

Canadian Institute of Management

 

Online Session SampleEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.

 

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Come prepared to share your experiences, opinions and perspectives with the class.

 

Certificates

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Apr 22, 2024 to Jul 19, 2024
Schedule
View Details
Total Hours
39.0
Format
Online: Paced  
Fee
Course Fee $545.00
Western Employee $545.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

Strategic Management: Creating Competitive Advantages. Dess, Eisner, Lumpkin, McNamara and Lee. 10th edition with Connect access. McGraw Hill. ISBN 9781264160235 (hardcopy) or ISBN 9781260706642 (ebook).

Available for purchase from the Western Bookstore.

Type
Online
Dates
Apr 21, 2025 to Jul 18, 2025
Schedule
View Details
Total Hours
39.0
Format
Online: Paced  
Fee
Course Fee $545.00
Western Employee $545.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

TBA

Required