Learn about the role and impact of today’s media in marketing and how to use media to gain a competitive edge. Explore traditional, digital (social, internet, mobile), and converging media. Discover how to build a media plan, and how to measure and monitor the results.
- The role of the media plan
- Examining markets and consumer behaviour
- The evolution of PR and new metrics
View additional details including learning outcomes, goals and evaluation breakdown.
Applies Towards the Following Certificates
- Professional Certificate in Marketing : Required