This course is part of our Post-Degree Diploma in Marketing.

Understand the steps of market research problem formulation, research design, data collection, analysis and the reporting of research results. Discover how to plan, evaluate and improve marketing programs. Complete a market research project to practice applying your skills.

Topics

• The steps involved in market research
• Applications for primary and secondary market research
• Preparing surveys for the collection of primary data
• Analyzing and communicating the results of marketing research

Applies Towards the Following Certificates

• Diploma in Marketing : Required Courses
• Certificate in Marketing : Required Courses