WRCR6214 - Copywriting that Persuades and Sells

Format In Class

writing

Discover the process of producing copy that works - no matter your objective or target market. Learn techniques to find your unique selling proposition, develop appeals that create desire, compose headlines that command attention and write body copy that motivates buyers.

Topics

Generating copy ideas
The principles underlying successful ads, slogans, marketing materials and website copy
The skills needed to write effective marketing and advertising copy

Course Outline

View additional details including learning outcomes, goals and evaluation breakdown.

Recommendations

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Applies Towards the Following Certificates

Professional Certificate in Business Communication : Elective
Professional Certificate in Creative Writing : Elective

Register - Select a section to enroll in

WRCR6214 - 008

2019 Fall

In Class

Available

In class

7:00PM to 9:00PM

Nov 06, 2019 to Dec 11, 2019

Schedule

View Details

12.0

Location

Downtown Campus

In Class

Course Fee non-credit	$195.00
Western Employee non-credit	$185.00	Click here to get more information

Western Alumni

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately two additional hours of work per week for readings, homework assignments, and other course requirements.

Completion Requirements

Active participation is required and participants must miss no more than two classes.

Textbook

Copywriters Handbook: A Step-By-Step Guide to Writing Copy That Sells, Robert W. Bly. Holt Paperbacks, 3rd edition, ISBN 9780805078046