Discover the process of producing copy that works - no matter your objective or target market. Learn techniques to find your unique selling proposition, develop appeals that create desire, compose headlines that command attention and write body copy that motivates buyers.

Topics

• Generating copy ideas
• The principles underlying successful ads, slogans, marketing materials and website copy
• The skills needed to write effective marketing and advertising copy

Course Outline

View additional details including learning outcomes, goals and evaluation breakdown.

Recommendations

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Applies Towards the Following Certificates

• Professional Certificate in Business Communication : Elective
• Professional Certificate in Creative Writing : Elective