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writing

Discover the process of producing copy that works - no matter your objective or target market. Learn techniques to find your unique selling proposition, develop appeals that create desire, compose headlines that command attention and write body copy that motivates buyers.

Topics

  • Generating copy ideas
  • The principles underlying successful ads, slogans, marketing materials and website copy
  • The skills needed to write effective marketing and advertising copy

EquivalencyCourse Outline

View additional details including learning outcomes, goals and evaluation breakdown.

 

Recommendations

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

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Register - Select a section to enroll in

Type
In class
Days
W
Time
7:00PM to 9:00PM
Dates
Nov 06, 2019 to Dec 11, 2019
Schedule
Total Hours
12.0
Format
Fee
Course Fee non-credit $195.00
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately two additional hours of work per week for readings, homework assignments, and other course requirements.

Completion Requirements

Active participation is required and participants must miss no more than two classes.

Textbook

TBA

Required