Understand the fundamental principles of branding and brand management. Discover how to research, develop, execute and evaluate branding goals, objectives and strategies through detailed brand management plans. Learn to execute a branding plan in a targeted and concise manner for the purpose of meeting certain branding goals.
- Writing a brand management plan
- Strategic brand management
- Traditional and emerging brand management tools
- The roles of stakeholders in growing a brand
Applies Towards the Following Certificates
- Diploma in Marketing : Required Courses