CMPR6209 - Social Media Fundamentals

Format Workshop

social media planning

Explore the basics of personal, professional and company use of social media tools and strategies. Discover how social media can help you stay in touch, advance your business goals, and open the door to a world of news, entertainment and creativity.

Topics

The differences between the major social media platforms
Becoming familiar with navigating Twitter, Facebook, Instagram and Snapchat
The difference between personal, professional and company social media
How to create Twitter-optimized social media content

Course Outline

View additional details including learning outcomes, goals and evaluation breakdown.

Recommendations

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Applies Towards the Following Certificates

Professional Certificate in Business Communication : Elective
Professional Certificate in Communications and Public Relations : Courses

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CMPR6209 - 009

2020 Winter

Workshop

Available

In class

Th, F

9:00AM to 4:00PM

Feb 20, 2020 to Feb 21, 2020

Schedule

View Details

14.0

Location

Downtown Campus

Workshop

Course Fee non-credit	$465.00
Western Employee non-credit	$465.00	Click here to get more information

Western Alumni

What to Expect

This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class. There are no exams, quizzes or homework!

We recommend bringing a laptop or tablet to this workshop.

Completion Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Textbook

No textbook required. All materials and handouts are provided.