Explore the basics of personal, professional and company use of social media tools and strategies.  Discover how social media can help you stay in touch, advance your business goals, and open the door to a world of news, entertainment and creativity.

Topics

• The differences between the major social media platforms
• Becoming familiar with navigating Twitter, Facebook, Instagram and Snapchat
• The difference between personal, professional and company social media
• How to create Twitter-optimized social media content

Professional Designation

This course when taken with CMPR6209 Social Media Strategy is recognized by the following associations:

Association of Administrative Professionals (AAP)
 

Course Outline

View additional details including learning outcomes, goals and evaluation breakdown.

Recommendations

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Applies Towards the Following Certificates

• Professional Certificate in Business Communication : Elective
• Professional Certificate in Communications and Public Relations : Courses