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Discover tools to help you compose a full range of public relations material for different audiences. Focus on the basic writing skills required of public relations professionals, including CP style, grammar and interviewing, as well as the tools and knowledge to develop typical public relations materials such as news releases, backgrounders and feature articles.

Topics

  • Determining an appropriate PR tactic to reach your target audience
  • Crafting clear and concise PR content and key messages
  • Proofreading and self-editing materials

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
Online
Dates
May 04, 2020 to Jul 31, 2020
Schedule
Total Hours
36.0
Format
Instructors
  • Vanessa Dolishny

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbooks

Public Relations Writing Worktext, Zappala & Carden, 3rd edition, ISBN 9780415997546

Canadian Press Stylebook, James McCarten, 18th edition, ISBN 9780920009543

The Canadian Press Caps and Spelling, James McCarten, 22nd edition, ISBN 9780920009567 

Required