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Discover tools to help you compose a full range of public relations material for different audiences. Focus on the basic writing skills required of public relations professionals, including CP style, grammar and interviewing, as well as the tools and knowledge to develop typical public relations materials such as news releases, backgrounders and feature articles.

Topics

  • Determining an appropriate PR tactic to reach your target audience
  • Crafting clear and concise PR content and key messages
  • Proofreading and self-editing materials

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Sep 06, 2022 to Dec 02, 2022
Schedule
Total Hours
36.0
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Real-Time Learning

There are six live Zoom sessions scheduled for this course.

September 8 - 7:00pm - 9:00pm ET
September 22 - 7:00pm - 9:00pm ET
October 6 - 7:00pm - 9:00pm ET
October 20 - 7:00pm - 9:00pm ET
November 10 - 7:00pm - 9:00pm ET
November 24 - 7:00pm - 9:00pm ET

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

Required Textbooks: 

  • Canadian Press Stylebook, McCarten, 19th edition, The Canadian Press. ISBN 9780920009604
  • Public Relations Writing Worktext, Zappala & Carden, 3rd edition, Routledge. ISBN 9780415997546
  • Elements of Indigenous Style: A Guide for Writing By and About Indigenous Peoples, Younging, Brush Education, ISBN 9781550597165

Recommended Textbooks:

  • The Canadian Press Caps and Spelling, McCarten, 22nd edition, The Canadian Press. ISBN 9780920009567
  • The Diversity Style Guide, Kanigel, 1st edition, Wiley-Blackwell, ISBN 9781119055075

You can purchase these textbooks through the Western BookStore

Type
In class
Days
Th
Time
7:00PM to 9:00PM
Dates
Sep 08, 2022
Type
Online
Dates
Sep 12, 2022 to Sep 18, 2022
Type
In class
Days
Th
Time
7:00PM to 9:00PM
Dates
Sep 22, 2022
Type
Online
Dates
Sep 26, 2022 to Oct 02, 2022
Type
In class
Days
Th
Time
7:00PM to 9:00PM
Dates
Oct 06, 2022
Type
Online
Dates
Oct 10, 2022 to Oct 16, 2022
Type
In class
Days
Th
Time
7:00PM to 9:00PM
Dates
Oct 20, 2022
Type
Online
Dates
Oct 24, 2022 to Oct 30, 2022
Type
In class
Days
Th
Time
7:00PM to 9:00PM
Dates
Nov 10, 2022
Type
Online
Dates
Nov 14, 2022 to Nov 20, 2022
Type
In class
Days
Th
Time
7:00PM to 9:00PM
Dates
Nov 24, 2022
Type
Online
Dates
Nov 28, 2022 to Dec 02, 2022
Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

Required Textbooks: 

  • Canadian Press Stylebook, McCarten, 19th edition, ISBN 9780920009604
  • Public Relations Writing Worktext, Zappala & Carden, 3rd edition, ISBN 9780415997546
  • Elements of Indigenous Style: A Guide for Writing By and About Indigenous Peoples, Younging, Brush Education, ISBN 9781550597165

Recommended Textbooks:

  • The Canadian Press Caps and Spelling, McCarten, 22nd edition, ISBN 9780920009567
  • The Diversity Style Guide, Kanigel, Wiley-Blackwell, ISBN 9781119055075

You can purchase these textbooks through the Western BookStore

Required