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Explore the evolution of the media, how the media works, media awareness and the effects of media on audiences. Discover both the proactive and reactive sides of positive and negative media coverage through issues management and crisis communications. Develop the knowledge, skills, and techniques needed to address a range of media relations situations.

Topics

  • Critically engaging with media coverage to understand how organizations handle events
  • Writing media releases under time restraints
  • Communicating successfully in different situations (e.g. a product launch, crisis, event, etc.)
  • Ethics in media relations

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
T
Time
1:00PM to 4:00PM
Dates
Sep 10, 2019 to Dec 03, 2019
Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

There are no required textbooks for this course. Materials will be posted online through OWL.

Required