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Explore the evolution of the media, how the media works, media awareness and the effects of media on audiences. Discover both the proactive and reactive sides of positive and negative media coverage through issues management and crisis communications. Develop the knowledge, skills, and techniques needed to address a range of media relations situations.

Topics

  • Critically engaging with media coverage to understand how organizations handle events
  • Writing media releases under time restraints
  • Communicating successfully in different situations (e.g. a product launch, crisis, event, etc.)
  • Ethics in media relations

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Jan 16, 2023 to Apr 14, 2023
Schedule
Total Hours
36.0
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Real-Time Learning

Thursdays, 6:30pm-8:30pm

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

No textbook required. 

Type
Online
Dates
Jan 16, 2023 to Jan 22, 2023
Type
In class
Days
Th
Time
6:30PM to 8:30PM
Dates
Jan 26, 2023
Type
Online
Dates
Jan 30, 2023 to Feb 05, 2023
Type
In class
Days
Th
Time
6:30PM to 8:30PM
Dates
Feb 09, 2023
Type
Online
Dates
Feb 13, 2023 to Feb 19, 2023
Type
In class
Days
Th
Time
6:30PM to 8:30PM
Dates
Mar 02, 2023
Type
Online
Dates
Mar 06, 2023 to Mar 12, 2023
Type
In class
Days
Th
Time
6:30PM to 8:30PM
Dates
Mar 16, 2023
Type
Online
Dates
Mar 20, 2023 to Mar 26, 2023
Type
In class
Days
Th
Time
6:30PM to 8:30PM
Dates
Mar 30, 2023
Type
Online
Dates
Apr 03, 2023 to Apr 09, 2023
Type
In class
Days
Th
Time
6:30PM to 8:30PM
Dates
Apr 13, 2023
Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

No textbook required. 

Required