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Explore the evolution of the media, how the media works, media awareness and the effects of media on audiences. Discover both the proactive and reactive sides of positive and negative media coverage through issues management and crisis communications. Develop the knowledge, skills, and techniques needed to address a range of media relations situations.

Topics

  • Critically engaging with media coverage to understand how organizations handle events
  • Writing media releases under time restraints
  • Communicating successfully in different situations (e.g. a product launch, crisis, event, etc.)
  • Ethics in media relations

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Type
Online
Dates
Sep 07, 2021 to Dec 03, 2021
Schedule
Total Hours
36.0
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook is required for this course. 

Required