Build upon the writing skills acquired in PR Writing I. Further develop your writing competence and social media strategy. Understand the similarities and differences between writing for web-based vs. print-based audiences. Explore the use of the 'Big Four' social media platforms (Facebook, Twitter, Instagram and Pinterest). Create your own blog and interview a professional blogger of your choice.
- Confident writing for different social media platforms
- The process and responsibilities of publishing online
- Developing copy to maximize Search Engine Optimization (SEO)
- When and how to use the “Big Four” social media platforms
PrerequisitesYou must be admitted to the Diploma in Public Relations
Applies Towards the Following Certificates
- Diploma in Public Relations : Required Courses