marketing - group of people standing on their mobile devices

Examine the various aspects of the marketing process. Discover how profitable customer relationships are created and sustained. Identify the principles, theories, concepts, and techniques of marketing that will enhance analytical and decision-making skills relative to marketing in the local, national and global arenas.


  • Marketing process and its role within the organization
  • An introduction to the principles, theories, concepts, and techniques used in marketing
  • Applying marketing principles and theories to the marketing management decision making process


Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.


Course Outline

EquivalencyOnline Session Sample

View additional details including learning outcomes, goals and evaluation breakdown.



Professional Affiliations

This course is recognized by:
Association of Administrative Professionals

Applies Towards the Following Certificates

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Jan 17, 2022 to Feb 25, 2022
Total Hours
Potential Discount

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.


No textbook is required for this course.