marketing - group of people standing on their mobile devices

Examine the various aspects of the marketing process. Discover how profitable customer relationships are created and sustained. Identify the principles, theories, concepts, and techniques of marketing that will enhance analytical and decision-making skills relative to marketing in the local, national and global arenas.


  • Marketing process and its role within the organization
  • An introduction to the principles, theories, concepts, and techniques used in marketing
  • Applying marketing principles and theories to the marketing management decision making process


Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session SampleEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.


Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

This course is recognized by:
Association of Administrative Professionals



Applies Towards the Following Certificates

Register - Select a section to enroll in
Jan 16, 2023 to Feb 24, 2023
Total Hours
Potential Discount

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.


No textbook required.