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Person at a laptop planning a digital strategy

Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

Topics

  • Social media applications for achieving organizational goals
  • Implementing appropriate social media tactics
  • Creating social content
  • Measuring results for future social media implementation

 

Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential. 

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session SampleEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.

 

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

This course is recognized by:
Association of Administrative Professionals

 

Prerequisites & Certificates

Prerequisites

We recommend you take MRKT6201 Marketing Foundations or have previous experience in marketing prior to taking this course.

 

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Oct 28, 2024 to Dec 06, 2024
Schedule
View Details
Total Hours
18.0
Format
Online: Paced  
Fee
Course Fee $525.00
Western Employee $525.00 Click here to get more information
Potential Discount
Instructors
  • Ali Adair

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook required.

Required