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employees planning and analyzing information

This course focuses on the integration of market research into communication processes and the development of marketing strategies. Learn simple yet practical research techniques including data collection, analysis and reporting.

Topics

  • Integrating market research techniques into the overall marketing management function
  • Research methods and practices
  • Producing and interpreting basic analysis and report structures

 

Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential. 

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session SampleEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.

 

Come prepared to share your experiences, opinions and perspectives with the class.

 

 

Prerequisites & Certificates

Prerequisites

We recommend you take MRKT6201 Marketing Foundations or have previous experience in marketing prior to taking this course.

 

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Apr 22, 2024 to May 31, 2024
Schedule
View Details
Total Hours
18.0
Format
Online: Paced  
Fee
Course Fee $495.00
Western Employee $495.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook required.

Type
Online
Dates
Apr 21, 2025 to May 30, 2025
Schedule
View Details
Total Hours
18.0
Format
Online: Paced  
Fee
Course Fee $525.00
Western Employee $525.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook required.

Required