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a team planning marketing strategy

Understand what goes into the planning, implementation, evaluation, and control of marketing strategies and programs for products and services.

Topics

  • Theories, models and methods that emphasize strategic marketing management principles
  • Critically analyzing these theories to be able to apply this knowledge with practical insight

Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential. 

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session SampleEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.

 

Come prepared to share your experiences, opinions and perspectives with the class.

 

Prerequisites & Certificates

Prerequisites

We recommend you take this capstone course at the end of the marketing program.  Experienced marketing professionals are also welcomed to register.

Applies Towards the Following Certificates

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Type
Online
Dates
Jun 10, 2024 to Jul 19, 2024
Schedule
View Details
Total Hours
18.0
Format
Online: Paced  
Fee
Course Fee $495.00
Western Employee $495.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook required.

Required