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  This course is part of our Post-Degree Diploma in Marketing.

 

Become acquainted with all the potential media in the marketing mix. Understand each medium’s role and impact on potential marketing strategies. Discover the importance of marketing and communications planning and the role of the media plan, and learn to create an Integrated Media Plan.

Topics

  • Types of media: traditional, digital, converging
  • Media buying/costing and media monitoring/measurement
  • Media plans
  • The evolution of PR and new metrics

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Schedule
View Details
Total Hours
36.0
Format
Online: with real-time learning  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 live Zoom classes. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

No textbook is required.

Schedule
View Details
Total Hours
36.0
Location
Format
Hybrid  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 classes. 6 in-person and 6 live Zoom sessions. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

No textbook is required. 

Required