Loading...

Planning a social strategy

Build a social media strategy that supports engagement, growth, and organizational goals

Social media is more than posting content. Organizations need strategies that connect with audiences, support business goals, and measure results.

In this course, you’ll learn how to develop and implement an effective social media strategy using current tools, platforms, and best practices. Explore how social media fits within a broader communications or marketing plan while building practical skills you can apply immediately.

Topics

  • Why social media matters
  • Key performance indicators
  • Building a content strategy
  • Listening and monitoring
  • Policy, measuring, and reporting

Why social media strategy skills matter

Organizations across industries rely on social media to build awareness, strengthen relationships, and engage communities. Professionals who can create strategic, measurable social media plans are increasingly valuable in communications and marketing roles.

This course helps you move beyond tactical posting toward strategic decision-making.

 

Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential. 

 

What you’ll learn

Develop practical social media and digital communication skills:

Build a social media strategy
Create plans aligned with organizational goals and target audiences.

Develop a content strategy
Plan engaging content across platforms with consistency and purpose.

Measure social media performance
Understand key performance indicators (KPIs), reporting, and analytics.

Monitor conversations and engagement
Learn social listening techniques to track audience sentiment and trends.

Integrate social into broader communications planning
Connect social media efforts with organizational communication goals.

Understand governance and policy
Explore best practices for policy development and responsible social media use.

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session Sample

EquivalencyView additional details including learning outcomes, goals and evaluation breakdown.

 

This course when taken with CMPR6209 Social Media Fundamentals is recognized by the following associations:

Association of Administrative Professionals (AAP)
 

 

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

 

Certificate

Applies Towards the Following Certificates

Loading...

Register - Select a section to enroll in

Type
Online
Dates
Jul 27, 2026 to Aug 21, 2026
Schedule
View Details
Total Hours
12.0
Format
Online: with real-time learning  
Fee
Course Fee $550.00
Western Employee $550.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There are four live Zoom sessions scheduled for this course.

July 29 - 12:00pm - 1:00pm ET (optional)
August 5 - 12:00pm - 1:00pm ET (optional)
August 12  - 12:00pm - 1:00pm ET (optional)
August 19 - 12:00pm - 1:00pm ET (mandatory)

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. Attendance is also mandatory for successful course completion in the August 19 live Zoom session.

Textbook

No textbook required.

Type
Online
Dates
Sep 14, 2026 to Oct 09, 2026
Schedule
View Details
Total Hours
12.0
Format
Online: with real-time learning  
Fee
Course Fee $550.00
Western Employee $550.00 Click here to get more information
Potential Discount

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There are four live Zoom sessions scheduled for this course.

September 16 - 12:00pm - 1:00pm ET (optional)
September 23 - 12:00pm - 1:00pm ET (optional)
September 30  - 12:00pm - 1:00pm ET (optional)
October 7 - 12:00pm - 1:00pm ET (mandatory)

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. Attendance in the October 7th Zoom session is mandatory for successful course completion.

Textbook

No textbook required.

Type
Online
Dates
Jan 11, 2027 to Feb 05, 2027
Schedule
View Details
Total Hours
12.0
Format
Online: with real-time learning  
Fee
Course Fee $550.00
Western Employee $550.00 Click here to get more information
Potential Discount

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There are four live Zoom sessions scheduled for this course.

January 13 - 12:00pm - 1:00pm ET (optional)
January 20 - 12:00pm - 1:00pm ET (optional)
January 27 - 12:00pm - 1:00pm ET (optional)
February 3 - 12:00pm - 1:00pm ET (mandatory)

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. Attendance in the February 3rd Zoom session is mandatory for successful course completion.

Textbook

No textbook required.

Required