Western Continuing Studies

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Crisis Communication

CMPR6201

Two Day Workshop


Description

Protect and maintain the reputation and image of your organization during a sudden emergency or ongoing issue. This course teaches you the most effective strategies and techniques for dealing with the media and key stakeholders in a time of crisis.You will learn how to build a crisis communication plan to allow you to respond quickly and effectively when a crisis hits, and will take part in crisis response scenarios to test your new skills.

What You Will Learn

At the completion of this course students will be able to:

  • Prepare an organization so that it will be able to respond quickly and effectively to a reputational crisis
  • Strategize and implement an effective short and long-term reputational crisis response as part of an organizational team.
  • Understand the best approaches to communicate with media, the public and stakeholders in difficult times.

What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.

Please come to this course prepared to share your experiences, opinions and perspectives with the class.

There are no prerequisites required. Please come prepared to share your experiences, opinions and perspectives with the class.



Registration Options

Select the format, then click course code/date to view details and to register.

CMPR6201 - 007 Oct 06 - Oct 07, 2014 Enrollment Closed

Day Date Time Location
Mon, Tue   Oct 06 to Oct 07, 2014 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 125

Course Materials

Materials and handouts will be provided in class.

Attendance Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Western Employees

This course is pre-approved for Reimbursed tuition for eligible Western employees.

Instructors:
Ann Hutchison

Fee(s):
Course Fee $460.00 ?

Potential Discount(s): Citi Plaza , Western Alumni