Protect and maintain the reputation and image of your organization during a sudden emergency or ongoing issue. This course teaches you the most effective strategies and techniques for dealing with the media and key stakeholders in a time of crisis.You will learn how to build a crisis communication plan to allow you to respond quickly and effectively when a crisis hits, and will take part in crisis response scenarios to test your new skills.
At the completion of this course students will be able to:
- Prepare an organization so that it will be able to respond quickly and effectively to a reputational crisis
- Strategize and implement an effective short and long-term reputational crisis response as part of an organizational team.
- Understand the best approaches to communicate with media, the public and stakeholders in difficult times.
This is an interactive course, which includes lectures, group exercises and discussion.
Please come to this course prepared to share your experiences, opinions and perspectives with the class.