Western Continuing Studies

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Crisis Communication

CMPR6201


Description

Discover how you can protect and maintain the reputation and image of your organization during a sudden emergency or ongoing issue. Identify the most effective strategies and techniques for dealing with the media and key stakeholders in a time of crisis. Learn how to build a crisis communication plan to for a quick and effective response when a crisis hits.

Topics 

  • Responding quickly and effectively to a reputational crisis
  • Implementing an effective short and long-term reputational crisis response
  • The best approaches to communicate with media, the public and stakeholders in difficult times

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

This course is currently not open for registration. If you would like to be notified when registration begins, simply complete our Course Inquiry and watch your inbox for details.