Western Continuing Studies

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Social Media Strategy




Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.


  • Social media applications for achieving organizational goals
  • Implementing appropriate social media tactics
  • Creating social content
  • Measuring results for future social media implementation


Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Registration Options

Select the format, then click course code/date to view details and to register.

CMPR6206 - 012 Apr 03 - Apr 04, 2017 Available

Day Date Time Location
Mon, Tue   Apr 03 to Apr 04, 2017 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 124

Required Software/Technology: We recommend bringing a laptop or tablet to this workshop.

What to Expect

This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class. There are no exams, quizzes or homework!

Completion Requirements

To complete this course, active participation is required and participants must attend 100% of this course.


No textbook required. All materials and handouts are provided.

Liisa Sheldrick

Course Fee $460.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , Pillar , Amway , Great West Life , Goodlife Reward Members