Western Continuing Studies

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Social Media Strategy


Two Day Workshop


Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

Topics include:

•    Social media applications for achieving organizational goals
•    Implementing appropriate social media tactics
•    Creating social content
•    Measuring results for future social media implementation


Come prepared to share your experiences, opinions and perspectives with the class.

All we require is for you to have a strong desire to succeed, willing to learn and apply yourself.

Registration Options

Select the format, then click course code/date to view details and to register.

CMPR6206 - 012 Apr 03 - Apr 04, 2017 Available

Day Date Time Location
Mon, Tue   Apr 03 to Apr 04, 2017 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 124

Course Materials

Materials and handouts will be provided in class.

Attendance Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Western Employees

This course is pre-approved for Reimbursed tuition for eligible Western employees.

Liisa Sheldrick

Course Fee $460.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , Pillar , Amway , Great West Life , Goodlife Members