Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.
- Social media applications for achieving organizational goals
- Implementing appropriate social media tactics
- Creating social content
- Measuring results for future social media implementation
Come prepared to share your experiences, opinions and perspectives with the class.
All that is required is a strong desire to succeed and a willingness to learn and apply yourself.