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Social Media Strategy


Two Day Workshop


This advanced course will provide insight into why organizations should use social media and how to effectively implement social strategies. You will learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

What You Will Learn

At the completion of this course students will be able to:

  • Define and assess Social Media applications to achieve organizational goals
  • Develop a Strategy Plan to implement appropriate Social Media tactics
  • Create Social Content to build trust, influence and engagement among stakeholders
  • Measure and Report Results for future Social Media implementation

What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.

Please come to this course prepared to share your experiences, opinions and perspectives with the class.


Students without experience working with social media should take Social Media Fundamentals prior to taking Social Media Strategy.


"Liisa was high energy and very knowledgeable about the course content. The real life examples she drew upon to help illustrate concepts and practices really helped my understanding of the material."

Registration Options

Select the format, then click course code/date to view details and to register.

CMPR6206 - 012 Apr 03 - Apr 04, 2017 Available

Day Date Time Location
Mon, Tue   Apr 03 to Apr 04, 2017 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 124

Course Materials

Materials and handouts will be provided in class.

Attendance Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Western Employees

This course is pre-approved for Reimbursed tuition for eligible Western employees.

Liisa Sheldrick

Course Fee $460.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , Pillar , Amway , Great West Life