Western Continuing Studies

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Social Media Strategy



This advanced course will provide insight into why organizations should use social media and how to effectively implement social strategies. You will learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

What You Will Learn

At the completion of this course students will be able to:

  • Define and assess Social Media applications to achieve organizational goals
  • Develop a Strategy Plan to implement appropriate Social Media tactics
  • Create Social Content to build trust, influence and engagement among stakeholders
  • Measure and Report Results for future Social Media implementation

What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.

Please come to this course prepared to share your experiences, opinions and perspectives with the class.


Students without experience working with social media should take Social Media Fundamentals prior to taking Social Media Strategy.

This course is currently not open for registration. If you would like to be notified when registration begins, simply complete our Course Inquiry and watch your inbox for details.