Western Continuing Studies

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Strategic Communication Planning

CMPR6207


Description

Communication strategy planning

Gain the knowledge, skills and tools required for designing effective communication plans. Learn to develop, implement and evaluate communication plans that fit the mission and align with the goals of an organization.

Topics

  • The fundamentals of building and implementing a strategic communications plan
  • Defining the steps required in the strategic communications planning process
  • The importance of positioning, messaging, and branding 
  • Linking a communications plan to your organization’s mission and vision

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

This course is currently not open for registration. If you would like to be notified when registration begins, simply complete our Course Inquiry and watch your inbox for details.