Western Continuing Studies

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Strategic Communication Planning

CMPR6207

Two Day Workshop


Description

Strategic communication planning is a crucial aspect of public relations functions. This course provides you with the knowledge, skills and tools required for designing effective communication plans. This course focuses on developing, implementing and evaluating communication plans that fit the mission and align with the goals of an organization. This course will be especially helpful to those working outside of the field of communications and public relations.

What You Will Learn

At the completion of this course students will be able to:

  • Think strategically as a communicator
  • Understand the fundamentals of building and implementing a strategic communications plan
  • Define the steps required in the strategic communications planning process
  • Understand how to integrate results-based communications
  • Understand the importance of positioning, messaging, branding and linking a communications plan their organization’s mission and vision
  • How to monitor and evaluate a strategic communications plan

What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.

Please come to this course prepared to share your experiences, opinions and perspectives with the class.

There are no prerequisites required. Please come prepared to share your experiences, opinions and perspectives with the class.



Registration Options

Select the format, then click course code/date to view details and to register.

CMPR6207 - 004 Sep 11 - Sep 12, 2014 Enrollment Closed

Day Date Time Location
Thu, Fri   Sep 11 to Sep 12, 2014 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 125

Course Materials

Materials and handouts will be provided in class.

Attendance Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Western Employees

This course is pre-approved for Reimbursed tuition for eligible Western employees.

Instructors:
Cynthia Lockrey

Fee(s):
Course Fee $460.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , CIM