Western Continuing Studies

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Strategic Communication Planning

CMPR6207

Two Day Workshop


Description

Gain the knowledge, skills and tools required for designing effective communication plans. Learn to develop, implement and evaluate communication plans that fit the mission and align with the goals of an organization.

Topics include:

  • The fundamentals of building and implementing a strategic communications plan
  • Defining the steps required in the strategic communications planning process
  • The importance of positioning, messaging, and branding 
  • Linking a communications plan to your organization’s mission and vision

Come prepared to share your experiences, opinions and perspectives with the class.

All we require is for you to have a strong desire to succeed, willing to learn and apply yourself.



Registration Options

Select the format, then click course code/date to view details and to register.

CMPR6207 - 006 Sep 12 - Sep 13, 2016 Available

Day Date Time Location
Mon, Tue   Sep 12 to Sep 13, 2016 9:00AM to 4:00PM Downtown Campus, Citi Plaza, 124

Course Materials

Materials and handouts will be provided in class.

Attendance Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Western Employees

This course is pre-approved for Reimbursed tuition for eligible Western employees.

Instructors:
Maura Pare

Fee(s):
Course Fee $460.00 ?

Potential Discount(s): Citi Plaza , Western Alumni , CIM , Pillar , Amway , Great West Life