Western Continuing Studies

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Strategic Communication Planning



Strategic communication planning is a crucial aspect of public relations functions. This course provides you with the knowledge, skills and tools required for designing effective communication plans. This course focuses on developing, implementing and evaluating communication plans that fit the mission and align with the goals of an organization. This course will be especially helpful to those working outside of the field of communications and public relations.

What You Will Learn

At the completion of this course students will be able to:

  • Think strategically as a communicator
  • Understand the fundamentals of building and implementing a strategic communications plan
  • Define the steps required in the strategic communications planning process
  • Understand how to integrate results-based communications
  • Understand the importance of positioning, messaging, branding and linking a communications plan their organization’s mission and vision
  • How to monitor and evaluate a strategic communications plan

What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.

Please come to this course prepared to share your experiences, opinions and perspectives with the class.

There are no prerequisites required. Please come prepared to share your experiences, opinions and perspectives with the class.


"I was happy to be able to relate the topics discussed to my own work environment and also be able to learn new skills. The instructor clearly has extensive experience in her subject matter and is passionate about her work and that is infectious. Thank you for an interesting class."
This course is currently not open for registration. If you would like to be notified when registration begins, simply complete our Course Inquiry and watch your inbox for details.