Marketing Leadership Program    

Lead Smarter. Grow Faster. Build What’s Next

The Human Factor in AI
 

NEW Marketing Micro-Certificates

Stackable certificates designed for marketing leaders navigating growth, complexity, and change.

Our NEW Micro-Certificates are just two online courses, each six weeks (or less) and taught by industry professionals who understand what today’s employers need. Choose where to start. Stack certificates toward a larger credential. Develop real skills you can apply right away without hitting pause on your career.

You don’t need to apply or meet admission requirements. Simply register for one of the certificate courses, and you’ll be automatically enrolled in the program as you progress.

 

Lead smarter, grow faster. Master digital strategy in the age of AI.

Tackle growth and digital complexity with two courses designed to sharpen your strategic thinking. You’ll learn how to implement AI-informed SEO and lifecycle marketing strategies that drive measurable business results. Best for those working in SaaS, B2B, or digital-first roles.

Digital Strategies for Marketing Leaders

  1. Growth Marketing and Customer Lifecycle Strategies

  2. Modernizing SEO for the Gen AI Era

REGISTER NOW  No application required. Simply register for a course to begin your certificate.

Understand your customer. Empower your team. Drive results

Great marketing leaders do more than execute campaigns. They build teams and experiences that scale. This certificate helps you manage the customer journey, connect internal performance with external outcomes, and lead teams that perform under pressure.

Leading Marketing Teams & Experiences

  1. Digital Customer Journey
  2. Developing and Leading Teams 

REGISTER NOW  No application required. Simply register for a course to begin your certificate.

Starting in Spring 2026

Position yourself as the go-to strategic leader in your organization. This certificate will focus on revenue operations, forecasting, budgeting, and decision-making frameworks to drive sustainable growth.

Strategic Growth & Marketing Operations

  1. Revenue Operations (Coming in Spring 2026)
  2. Design Thinking

 

Starting in Fall 2026

Stack all three micro-certificates and our new capstone course to earn this advanced credential. Ideal for those leading teams, shaping strategy, or preparing for executive roles.
 

 

Elevate your impact with our NEW strategy-focused marketing program

 

The growth skills every marketer needs now. Learn how top brands accelerate customer acquisition and retention. This new flexible program features short, practical online courses designed by industry leaders. You’ll gain the tools to lead high-performing teams, drive customer-focused growth, and make smarter, faster decisions in today’s digital-first world.

 

How It Works: Stackable, Flexible, Built for You


Modular, stackable learning

Each certificate consists of two six-week (or less) courses. Take one or stack several to earn a larger credential.

Built for working professionals

100% online, part-time, and taught by current industry leaders.

Learn by doing

Courses blend strategic thinking with applied tools, frameworks, and real-world examples.

Earn recognition

Complete individual certificates or stack multiple to earn the Executive Certificate in Marketing Strategy & Leadership.

 

 

Designed For

This program is for anyone who wants to drive growth, whether you’re just starting, building your expertise, or leading teams. Professionals in marketing, communications, business development, customer experience, or related fields will find practical, relevant strategies they can use right away. You’ll learn the frameworks and approaches used by high-growth organizations and discover how to adapt them to your role, industry, and goals.

It’s also a great fit for specialists (SEO, CRM, content, analytics, etc.) ready to broaden their skills, move into cross-functional roles, or step into leadership.

 

 

Key Takeaways

You’ll learn how to

 


 

Set goals, track KPIs, and optimize performance


 

Activate the right channels to reach and convert


 

Lead teams and oversee cross-functional projects

 

 


 

Design better customer journeys and experiences


 

Define your target market and customer personas


 

Craft messaging and value propositions that resonate

 


 

Who’s Leading the Program

Developed and taught by marketing leaders from CFL, Tulip, Foundery and more

Learn from senior professionals who’ve done the work and led the teams. Your instructors bring real-world experience from high-performing organizations across sectors.
Featuring leaders from:

Canadian Football League (CFL)  |  Foundery Digital Marketing  |  Tulip Retail  |  Strategik Holdings

  

 

Big goals need solid strategy

Understand what's next in marketing and how to lead it

Maximize customer lifetime value and drive growth through data.

Optimize search performance in the age of Generative AI

Lead people, processes, and customer-centered strategies.

Align marketing with business growth and organizational success.

BE THE LEADER WHO SHAPES THE FUTURE

 

Stay in the Loop

Get updates on new certificate launches, enrolment dates, and early access offers.

No spam. Just occasional updates about what’s launching, when, and how to get started.

 

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