In today’s highly competitive business environment, effective marketing has become vital to an organization’s success. Working in various roles across multiple sectors, professional marketers seek to create value for customers and organizations. From research to brand management, this dynamic field provides exciting career opportunities.

Who is this program for

Canadian and international university graduates interested in starting a career in marketing.

The ideal candidate is a creative, critical thinker with a knack for developing strong customer relationships.

Do you have two or more years of marketing experience? Apply your work experience and earn a Certificate in Marketing in only eight months.

The program

In this ten-course credit program, taught and developed by industry professionals, you will connect theory to practice and develop a professional network, unique skills, and a portfolio of projects to use throughout your career. 

The Diploma in Marketing prepares you for a career in marketing.

What You Will Learn

The principles behind effective marketing strategy, including positioning, product decisions, pricing, branding and market research

How to effectively plan robust campaigns utilizing tools, media, and strategies

Create and analyze market data as a tool for understanding markets and making business decisions

Understand customer needs and wants to attract, keep, and grow the customer base

Emerging trends in marketing tactics and consumer behaviour 

Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media

TERM THREE

Four Month Practicum

Hands-on Work Experience

Through the practicum, you will gain valuable hands-on experience, a strong network of industry contacts, and an edge in the job search process. It is the culmination of your work in the classroom and the bridge to a great career in your target industry

Tuition

Domestic: $8,750*
International: $22,000*

*Based on current tuition and all Western ancillary fees

Career Stats

Graduate with the knowledge, skills, and abilities required for success.