DIPLOMA IN MARKETING - Develop the skills to become a Marketing professional

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In class or Online // Practicum component // One-Year Full-time // Two-Years Part-time // September start // Tuition


In today’s highly competitive business environment, effective marketing has become vital to an organization’s success. Working in various roles across multiple sectors, professional marketers seek to create value for customers and organizations. From research to brand management, this dynamic field provides exciting career opportunities.





Who is this program for

Canadian and international university graduates interested in starting a career in marketing.

The ideal candidate is a creative, critical thinker with a knack for developing strong customer relationships.


The program

In this ten-course credit program, taught and developed by industry professionals, you will connect theory to practice and develop a professional network, unique skills, and a portfolio of projects to use throughout your career. 

The Diploma in Marketing prepares you for a career in marketing.



What You Will Learn

The principles behind effective marketing strategy, including positioning, product decisions, pricing, branding and market research

How to effectively plan robust campaigns utilizing tools, media, and strategies

Create and analyze market data as a tool for understanding markets and making business decisions

Understand customer needs and wants to attract, keep, and grow the customer base

Emerging trends in marketing tactics and consumer behaviour 

Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media


Four Month Practicum


Hands-on Work Experience

Through the practicum, you will gain valuable hands-on experience, a strong network of industry contacts, and an edge in the job search process. It is the culmination of your work in the classroom and the bridge to a great career in your target industry



Domestic: $8,850
International: $17,350

Tuition breakdown and international fees 


Application Fee $100 (non-refundable)

Western Ancillary Fees $2,000 

Domestic Tuition $6,750

International Tuition $15,250

Financial Aid: This program is NOT OSAP eligible





Career Stats

Graduate with the knowledge, skills, and abilities required for success. 



Within one year of completing the program,


of our graduates have secured full-time employment in a marketing role.




Projected job growth for marketing managers in Ontario (2022-2028).


Advertising, Marketing and Public Relations Managers have a salary range from $48,006 to $150,009. The median salary is $101,004.


Data powered by Emsi



Related Article: What’s Next After Graduation?
Diploma in Marketing graduate Katelynn Vanderwerff shares her experience.


Get more details and apply

Our Post-Degree Team is here to answer your questions and help you prepare and successfully apply to a Diploma program.



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