DIPLOMA IN Public Relations - become a communication professional

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DIPLOMA IN PUBLIC RELATIONS

In class or Online // Practicum component // One-Year Full-time // Two-Years Part-time // September start

 

Gain the skills, techniques and experience of today's communication professionals to tell impactful stories, build community and effect change. Learn to understand and leverage the fast-changing world of online content and platforms. Working for all types and sizes of organizations, public relations practitioners focus on the communication between organizations or clients and the public.

Industry experts provide theoretical and hands-on learning covering media relations, research and evaluation, design, and event management. 

 

APPLY > LEARN > WORK EXPERIENCE = DIPLOMA IN PUBLIC RELATIONS

 


 

Who is this program for

Canadian and international university graduates interested in starting a career in communications or public relations.

The ideal candidate is a creative, critical thinker with a strong writing background who enjoys the art of communication and the idea of changing the way people think.

 

The program

In this ten-course credit program, taught and developed by industry professionals, you will connect theory to practice and develop a professional network, unique skills, and a portfolio of projects to use throughout your career. 

The Diploma in Public Relations prepares you for a career in corporate communications and public relations.

 
 

 

What You Will Learn

Develop specialized writing techniques, including speech writing, press releases, letters to the editor, opinion columns, and internal & external communications

Identify a process for developing a communication plan using the RACE formula process establishing media contacts.

Understand different audiences/publics/stakeholders for organizational communications.

Conduct basic market research to determine the information needs of various organizational audiences/publics, both internal and external.

Confidently research, analyze and plan for communication programs while identifying and evaluating techniques for different communication vehicles or tactics to achieve stated goals.

Develop the fundamentals of PR management and leadership with ethical practice.

TERM THREE

Four Month Practicum

 

Hands-on Work Experience

Through the practicum, you will gain valuable hands-on experience, a strong network of industry contacts, and an edge in the job search process. It is the culmination of your work in the classroom and the bridge to a great career in your target industry

 


 

Employment

Graduate with the knowledge, skills, and abilities required for success. 

 

EMPLOYMENT

Within one year of completing the program,

92%

of our graduates have secured full-time employment.

 

 

6.2%

Projected job growth for Public Relations managers in Ontario (2022-2028).
 

$101,004

Advertising, Marketing and Public Relations Managers have a salary range from $48,006 to $150,009. The median salary is $101,004.

 

Data powered by Emsi

 


 

ARTICLES

 

PR graduate Related Article: From Experience to Employment
Diploma in Public Relations graduate: Michaela Mitchell shares her experience

 

Related Article: The Bridge to a Career
Diploma in Public Relations graduate: Rayan Aljied shares her experience
PR graduate

 

Chiara Cruz Related Article: A Path to Success
Diploma in Public Relations graduate: Chiara Cruz shares her experience

 


Get more details and apply

Our Post-Degree Team is here to answer your questions and help you prepare and successfully apply to a Diploma program.

 

 

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