Understand Your Customer. Empower Your Team. Drive Results.

Today's organizations depend on two things: clear customer insight and strong, collaborative teams. Whether you're in marketing, sales, customer experience, or leadership, this certificate gives you the tools to lead with impact. Blending customer journey strategy with practical team leadership, helping you manage across functions, lead with purpose, and improve the moments that matter most. Gain the skills to interpret customer signals, shape end-to-end experiences, and build teams that can deliver them. You'll also deepen your understanding of team dynamics so you can build trust, resolve conflict, and create a culture of high performance.

Designed For

Professionals across marketing, sales, customer service, and business development roles, especially those leading people, projects or navigating customer-facing strategies. A strong option for non-marketers seeking practical ways to connect internal team success with external customer outcomes. Also relevant for those who have completed Digital Strategies for Marketing Leaders.

Details

Courses: Two required
Format: Online
Cost: $1,020
Admission: OPEN, no application
Completion Time: 6 months