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  This course is part of our Post-Degree Diploma in Marketing.

 

Understand the principles and concepts of market strategy. Discover the importance of marketing strategy and how marketing fits with other functional areas of business. Learn how to critically evaluate case studies and assess a marketing plan’s likelihood of success or failure.

Topics

  • Market segmentation and market targeting
  • Branding strategy
  • New-product development and product life-cycle
  • Integrated marketing communications

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Schedule
View Details
Total Hours
36.0
Format
Online: with real-time learning  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors
  • Sunali Swaminathan

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 live Zoom classes. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

TBA

Schedule
View Details
Total Hours
36.0
Location
Format
Hybrid  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors
  • Sunali Swaminathan

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 classes. 6 in-person and 6 live Zoom sessions. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

Custom Course Package, M12257, available for purchase at the Western Book Store.

Required