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  This course is part of our Post-Degree Diploma in Marketing.

 

Develop an understanding of trending, observe current trends and discover how new trends in marketing may affect strategy. Become acquainted with the practice of tracking emerging trends to add immediate value in your work place. Appreciate the work and theories of industry thought leaders and experts, and gain a competitive advantage.

Topics

  • Consumer behaviour and current marketing considerations
  • The latest Internet, consumer, mobile, technology, social & media trends
  • Trend tracking, idea generation and effective messaging process

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Schedule
View Details
Total Hours
36.0
Format
Online: with real-time learning  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 live Zoom classes. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

No textbook required. 

Schedule
View Details
Total Hours
36.0
Format
Hybrid  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 classes. 6 in-person and 6 live Zoom sessions. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

No textbook required. 

Required