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This course is part of our Post-Degree Diploma in Public Relations.

 

Discover the field of Public Relations, which began to flourish at the turn of the century. Look at the historical roots of PR and its evolution through changing economies. Consider the various roles and responsibilities PR practitioners fulfill across differing industries and sectors, as well as how the practice continues to evolve.

Topics

  • The history and evolution of the PR profession
  • How the PR role functions in different sectors
  • The concept of “PR in practice”

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Schedule
View Details
Total Hours
36.0
Format
Online: with real-time learning  
Fee
Public Relations - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors
  • Kara Heddle

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 live Zoom classes. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

No textbook required. 

Schedule
View Details
Total Hours
36.0
Location
Format
Hybrid  
Fee
Public Relations - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors
  • Kara Heddle

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 classes. 6 in-person and 6 live Zoom sessions. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

No textbook required. 

Required