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This course is part of our Post-Degree Diploma in Public Relations.

 

Understand why research, measurement and evaluation are fundamental to communication planning. Become familiar with the methods and tools you will use in your public relations career. Develop competence with major forms of measurement including qualitative and quantitative, primary and secondary, and formal and information research methods.

Topics

  • When research is required and what information is needed
  • Various types of PR research
  • Various PR research instruments (e.g. polls, interviews, focus groups, etc.)
  • Metrics used to measure social media campaigns

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Schedule
View Details
Total Hours
36.0
Format
Online: with real-time learning  
Fee
Public Relations - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 live Zoom classes. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

TBA

Schedule
View Details
Total Hours
36.0
Location
Format
Hybrid  
Fee
Public Relations - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 classes. 6 in-person and 6 live Zoom sessions. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

TBA
Required