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  This course is part of our Post-Degree Diploma in Marketing.

 

Understand the steps of market research problem formulation, research design, data collection, analysis and the reporting of research results. Discover how to plan, evaluate and improve marketing programs. Complete a market research project to practice applying your skills.

Topics

  • The steps involved in market research
  • Applications for primary and secondary market research
  • Preparing surveys for the collection of primary data
  • Analyzing and communicating the results of marketing research

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Schedule
View Details
Total Hours
36.0
Format
Online: with real-time learning  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 live Zoom classes. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

No textbook is required.

Schedule
View Details
Total Hours
36.0
Location
Format
Hybrid  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 classes. 6 in-person and 6 live Zoom sessions. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

No textbook is required.

Required