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  This course is part of our Post-Degree Diploma in Marketing.

 

Understand the fundamental principles of branding and brand management. Discover how to research, develop, execute and evaluate branding goals, objectives and strategies through detailed brand management plans. Learn to execute a branding plan in a targeted and concise manner for the purpose of meeting certain branding goals.

Topics

  • Writing a brand management plan
  • Strategic brand management
  • Traditional and emerging brand management tools
  • The roles of stakeholders in growing a brand

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Schedule
View Details
Total Hours
36.0
Format
Online: with real-time learning  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors
  • Michael Aloisio

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 live Zoom classes. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

Strategic Brand Management, Keller, 5th edition, ISBN 9780134877983 (ebook).

Available for purchase from the Western Bookstore.

Schedule
View Details
Total Hours
36.0
Location
Format
Hybrid  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors
  • Michael Aloisio

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 classes. 6 in-person and 6 live Zoom sessions. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

Strategic Brand Management, Keller, 5th edition, ISBN 9780134877983 (ebook).

Available for purchase from the Western Bookstore.

Required