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This course is part of our Post-Degree Diploma in Public Relations.

 

Explore the evolution of the media, how the media works, media awareness and the effects of media on audiences. Discover both the proactive and reactive sides of positive and negative media coverage through issues management and crisis communications. Develop the knowledge, skills, and techniques needed to address a range of media relations situations.

Topics

  • Critically engaging with media coverage to understand how organizations handle events
  • Writing media releases under time restraints
  • Communicating successfully in different situations (e.g. a product launch, crisis, event, etc.)
  • Ethics in media relations

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Date and Time TBA
Format
Online: with real-time learning  
Fee
Public Relations - Course Fee (0.5 units) $0.00 Click here to get more information

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 live Zoom classes. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

TBA

Date and Time TBA
Format
Hybrid  
Fee
Public Relations - Course Fee (0.5 units) $0.00 Click here to get more information

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 classes. 6 in-person and 6 live Zoom sessions. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

TBA

Required