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a team planning marketing strategy

Understand what goes into the planning, implementation, evaluation, and control of marketing strategies and programs for products and services.

Topics

  • Theories, models and methods that emphasize strategic marketing management principles
  • Critically analyzing these theories to be able to apply this knowledge with practical insight

Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential. 

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session SampleEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.

 

Come prepared to share your experiences, opinions and perspectives with the class.

 

Prerequisites & Certificates

Prerequisites

We recommend you take this capstone course at the end of the marketing program.  Experienced marketing professionals are also welcomed to register.

Applies Towards the Following Certificates

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