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Search engines and how your customers use them are evolving rapidly in the age of generative AI. Your SEO strategy needs to evolve, too, to stay competitive.

Learn how to design and implement a scalable, AI-informed SEO strategy that supports long-term growth. You’ll go beyond basic keyword tactics and page optimization to uncover current best practices that ensure your content ranks well and delivers real value to your audience.

Through practical insights and real-world applications, you’ll explore how search behaviour is changing across the customer journey and how you can meet your audience’s needs at every stage of the funnel. By the end of the course, you’ll be equipped to enhance your visibility, relevance, and performance online, both today and in the future.

Topics

  • Building an SEO measurement framework
  • Strengthening SEO fundamentals
  • Conducting market and competitor analysis
  • Optimizing content for the AI-driven search environment
  • Creating a future-focused content strategy
  • Scaling and iterating for long-term growth

 

Online Session Sample - COMING SOONEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.

 

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Jan 12, 2026 to Feb 20, 2026
Schedule
View Details
Total Hours
18.0
Format
Online: with real-time learning  
Fee
Course Fee $525.00
Western Employee $525.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Real-time Learning

There are six live Zoom sessions scheduled for this course.

January 13 - 12:00pm - 1:00pm ET
January 20 - 12:00pm - 1:00pm ET
January 27 - 12:00pm - 1:00pm ET
February 3 - 12:00pm - 1:00pm ET
February 10 - 12:00pm - 1:00pm ET
February 17 - 12:00pm - 1:00pm ET

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments. You must attend at least four of the six scheduled live Zoom sessions.

Textbook

TBA

Required