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Discover how you can protect and maintain the reputation and image of your organization during a sudden emergency or ongoing issue. Identify the most effective strategies and techniques for dealing with the media and key stakeholders in a time of crisis. Learn how to build a crisis communication plan for a quick and effective response when a crisis hits.

Topics 

  • Responding quickly and effectively to a reputational crisis
  • Implementing an effective short and long-term reputational crisis response
  • The best approaches to communicate with media, the public and stakeholders in difficult times

 

Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential. 

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Career Stats 

for Communications, Public Relations and Marketing professionals

 

Certificates

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
Online
Dates
Sep 14, 2026 to Oct 09, 2026
Schedule
View Details
Total Hours
12.0
Format
Online: with real-time learning  
Fee
Course Fee $550.00
Western Employee $550.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week. 

Real-Time Learning

There are four live Zoom sessions scheduled for this course.

September 16 - 6:30pm – 8:00pm ET
September 23 - 6:30pm – 8:00pm ET
September 30 - 6:30pm – 8:00pm ET
October 7 6:30pm – 8:00pm ET

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. Attendance in the live Zoom sessions is not mandatory but is recommended.

Textbook

No textbook is required. 

Type
Online
Dates
Jan 11, 2027 to Feb 05, 2027
Schedule
View Details
Total Hours
12.0
Format
Online: with real-time learning  
Fee
Course Fee $550.00
Western Employee $550.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week. 

Real-Time Learning

There are four live Zoom sessions scheduled for this course.

January 12 - 6:30pm – 8:00pm ET
January 19 - 6:30pm – 8:00pm ET
January 26 - 6:30pm – 8:00pm ET
February 2 6:30pm – 8:00pm ET

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. Attendance in the live Zoom sessions is not mandatory but is recommended.

Textbook

No textbook is required. 

Required