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Addressing the media - press conference

Learn how to develop a media relations policy, establish professional relations with the media, and write purposeful media releases that generate newsworthy content. Discover the strategies needed to ensure a successful media relations program by preparing you for effective media conferences and interviews.

Topics

  • What makes a good news story
  • The strategies needed to ensure a successful media relations program
  • How to write and execute a communications plan

 

EquivalencyCourse Outline

View additional details including learning outcomes, goals and evaluation breakdown.

 

Recommendations

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Applies Towards the Following Certificates

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