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Addressing the media - press conference

Learn how to develop a media relations policy, establish professional relations with the media, and write purposeful media releases that generate newsworthy content. Discover the strategies needed to ensure a successful media relations program by preparing you for effective media conferences and interviews.

Topics

  • What makes a good news story
  • The strategies needed to ensure a successful media relations program
  • How to write and execute a communications plan

 


 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

 


 

Recommendations

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
May 30, 2022 to Jun 24, 2022
Schedule
Total Hours
14.0
Potential Discount

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There will be live Zoom sessions in this course. Dates TBA.

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation, completion of course activities, and attendance in the Zoom sessions.

Textbook

No textbook required.

Required