Addressing the media - press conference

Learn how to develop a media relations policy, establish professional relations with the media, and write purposeful media releases that generate newsworthy content. Discover the strategies needed to ensure a successful media relations program by preparing you for effective media conferences and interviews.


  • What makes a good news story
  • The strategies needed to ensure a successful media relations program
  • How to write and execute a communications plan


Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential


Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session Sample

EquivalencyView additional details including learning outcomes, goals and evaluation breakdown.


This course should be taken at the beginning of the Professional Certificate in Leadership.

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.



Applies Towards the Following Certificates

Register - Select a section to enroll in
Apr 22, 2024 to May 17, 2024
Total Hours
Potential Discount

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There will be four live Zoom sessions in this course.

April 24 - 7:00pm - 8:30pm ET
May 1 - 7:00pm - 8:30pm ET
May 8 - 7:00pm - 8:30pm ET
May 15 - 7:00pm - 8:30pm ET

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. Attendance in the live Zoom sessions is not mandatory but is recommended.


No textbook required.