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Addressing the media - press conference

Learn how to develop a media relations policy, establish professional relations with the media, and write purposeful media releases that generate newsworthy content. Discover the strategies needed to ensure a successful media relations program by preparing you for effective media conferences and interviews.

Topics

  • What makes a good news story
  • The strategies needed to ensure a successful media relations program
  • How to write and execute a communications plan

 

EquivalencyCourse Outline

View additional details including learning outcomes, goals and evaluation breakdown.

 

Recommendations

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
Th, F
Time
9:00AM to 4:00PM
Dates
Nov 07, 2019 to Nov 08, 2019
Schedule
Total Hours
14.0
Format
Potential Discount
Instructors
  • David Estok

What to Expect

This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class. There are no exams, quizzes or homework!

Completion Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Textbook

No textbook required. All materials and handouts are provided.

Required