Examine the various aspects of the marketing process. Discover how profitable customer relationships are created and sustained. Identify the principles, theories, concepts, and techniques of marketing that will enhance analytical and decision-making skills relative to marketing in the local, national and global arenas. For your final project you will create your own marketing plan. This course is a prerequisite for other marketing courses in the Professional Certificate program.

Topics

• An introduction to the principles, theories, concepts, and techniques used in marketing
• Applying marketing principles and theories to the marketing management decision making process
• Creating your own marketing plan

Course Outline

View additional details including learning outcomes, goals and evaluation breakdown.

Notes

Professional Affiliations

This course is recognized by:

Canadian Institute of Management

Association of Administrative Professionals

Recommendations

This course is a prerequisite for all other marketing courses in the Professional Certificate program.

Applies Towards the Following Certificates

• Professional Certificate in Business Management : Elective
• Professional Certificate in Marketing : Required
• Professional Certificate in Project Management : Elective