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Gain an understanding of the various aspects of marketing, promotion and public relations for a not-for-profit organization.

Topics

  • Developing and implementing integrated marketing campaigns
  • Measuring results using web-based and conventional analytical tools
  • Communicating professionally with internal and external stakeholders

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
W
Time
5:00PM to 8:00PM
Dates
Jan 08, 2020 to Apr 01, 2020
Schedule
Total Hours
36.0
Format
Instructors
  • Kathy Leblanc

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, 2010, Miller, ISBN 9780470539651

Required