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strategy

Learn how marketing, finance, production and human resources blend into a cohesive plan that provides a directional focus for your organization. Discover how to develop and maintain a strategy for sustainable performance. Look at the “big picture” and address the challenges involved in drafting a strategic plan.

 

Topics

  • The key attributes of strategic management
  • Performing an external environmental scan to see trends and events in the general environment
  • How the internet is disrupting industry structures
  • The relationship between a firm’s strategy and a firm’s structure

 

Professional Affiliations

This course is recognized by:

Canadian Institute of Management

 

EquivalencyCourse Outline

View additional details including learning outcomes, goals and evaluation breakdown.

 

 

Recommendations

Taking this course towards the end of the Management Program

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
Online
Dates
Apr 20, 2020 to Jul 17, 2020
Schedule
View Details
Total Hours
39.0
Format
Online  
Fee
Course Fee non-credit $545.00
Western Employee non-credit $545.00 Click here to get more information
Potential Discount
Instructors
  • Ali Basahi

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

Strategic Management: Creating Competitive Advantages, Dess, 5th Edition, ISBN 9781259275845

Required