MRKT6282 - Web Strategy: Audience, Content and Usability

Format Online

web strategy

Having an effective web presence requires planning and thought, not only about the technology you are using, but also who you are trying to reach and what exactly you are trying to communicate to them. Explore strategies for focusing on the core of your web identity - your content - and how to make sure your message works with your technology to support a meaningful, online experience.

Topics

Identifying your online audiences and their needs
Relevant content for the web
The importance of usability in your web platform
Incorporating web strategies into communications, marketing or other web-related plans

Course Outline

View additional details including learning outcomes, goals and evaluation breakdown.

Applies Towards the Following Certificates

Digital Communications : Required
Professional Certificate in Business Communication : Elective
Professional Certificate in Communications and Public Relations : Courses
Professional Certificate in Management : Elective
Professional Certificate in Marketing : Elective

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MRKT6282 - 007

2018 Spring

Online

Available

Online

Apr 09, 2018 to Jun 29, 2018

Schedule

View Details

36.0

Online

Course Fee non-credit	$495.00
Western Employee non-credit	$495.00	Click here to get more information

Western Alumni

Section Notes

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.