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web strategy

Having an effective web presence requires planning and thought, not only about the technology you are using, but also who you are trying to reach and what exactly you are trying to communicate to them. Explore strategies for focusing on the core of your web identity - your content - and how to make sure your message works with your technology to support a meaningful, online experience.

Topics

  • Identifying your online audiences and their needs
  • Relevant content for the web
  • The importance of usability in your web platform
  • Incorporating web strategies into communications, marketing or other web-related plans

EquivalencyCourse Outline

View additional details including learning outcomes, goals and evaluation breakdown.

 

Applies Towards the Following Certificates

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Type
Online
Dates
Jan 14, 2019 to Apr 05, 2019
Schedule
View Details
Total Hours
36.0
Format
Online  
Fee
Course Fee non-credit $495.00
Western Employee non-credit $495.00 Click here to get more information
Potential Discount
Instructors
  • Jessica Johnston

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbooks

There are no required textbooks for this course.

Required