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web strategy

Having an effective web presence requires planning and thought, not only about the technology you are using, but also who you are trying to reach and what exactly you are trying to communicate to them. Explore strategies for focusing on the core of your web identity - your content - and how to make sure your message works with your technology to support a meaningful, online experience.

Topics

  • Identifying your online audiences and their needs
  • Relevant content for the web
  • The importance of usability in your web platform
  • Incorporating web strategies into communications, marketing or other web-related plans

 

Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential. 

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session Sample

Equivalency

View additional details including learning outcomes, goals and evaluation breakdown.

 

This course is recognized by the Association of Administrative Professionals (AAP).
 

 

 

Certificates

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Sep 15, 2025 to Nov 07, 2025
Schedule
View Details
Total Hours
24.0
Format
Online: Paced  
Fee
Course Fee $525.00
Western Employee $525.00 Click here to get more information
Potential Discount
Instructors
  • Jessica Johnston

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbooks

No textbook required. 

Schedule
View Details
Total Hours
24.0
Format
Online: Paced  
Fee
Course Fee $525.00
Western Employee $525.00 Click here to get more information
Potential Discount
Instructors
  • Jessica Johnston

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbooks

No textbook required. 

Required