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web strategy

Having an effective web presence requires planning and thought, not only about the technology you are using, but also who you are trying to reach and what exactly you are trying to communicate to them. Explore strategies for focusing on the core of your web identity - your content - and how to make sure your message works with your technology to support a meaningful, online experience.

Topics

  • Identifying your online audiences and their needs
  • Relevant content for the web
  • The importance of usability in your web platform
  • Incorporating web strategies into communications, marketing or other web-related plans

 


Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

 


Course Outline

EquivalencyOnline Session Sample

View additional details including learning outcomes, goals and evaluation breakdown.

 

Notes

Professional Affiliations

This course is recognized by:
Association of Administrative Professionals

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Feb 27, 2023 to Apr 21, 2023
Schedule
Total Hours
24.0
Format
Potential Discount
Instructors
  • Jessica Johnston

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbooks

No textbook required. 

Required